When you want to improve your personal brand, there are a number of steps you should follow. The first one is to figure out who you really are and decide what you want to be known for. Maybe you need to take a look on your audience again. Did you define the right audience, or can you make some improvements? You can also try to ask experts for interviews. They can give you information you could need. Recommendations can also help you to show your expertise. At last, make sure you are visible online. You need to post something every once in a while. Otherwise you won’t be seen.