How to build a personal brand?

There are several steps to creating your personal brand. Authenticity is crucial; building a personal brand is not about crafting a persona but being true to yourself. Identify your target audience and tailor your communication to meet their needs. Develop a content strategy to effectively build your brand and earn trust. Additionally, devise a visibility strategy to capture the attention of your target audience. Lastly, focus on building a community around your brand.

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