How does LinkedIn advertising work?

LinkedIn advertising operates through five straightforward steps:

  • Acquire LinkedIn Campaign Manager and determine your objective: Do you seek to raise awareness, encourage consideration, drive conversions, or foster loyalty?
  • Specify your targeting criteria.
  • Choose your preferred ad format: Sponsored content, direct messages, dynamic ads, or text ads.
  • Establish an ad budget.
  • Evaluate the success of your ad campaign using measurement metrics.

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