Tomorrow, I’m excited to host another online LinkedIn Masterclass for the international teams of Wesco Anixter. Again powered by WIN, their Women’s Impact Network.
This year, we’re expecting more than 250 participants from countries all over the world!
A big thank you to Heidy Wiegel & team for making this possible for the third year in a row.
Time flies.
Together, we’ll take a deep dive into the world of Personal Branding and LinkedIn.
And when I look back at where we were four years ago, it’s amazing how much has changed:
👉 Four years ago, AI wasn’t part of our daily work.
👉 Four years ago, video content played a much smaller role.
👉 Four years ago, nobody was chasing reach, engagement, and virality.
Today, everything moves faster.
But one thing hasn’t changed.
People do business with people.
In fact, in a world where AI can create endless content, authentic and personal content has become even more valuable.
Creating content has never been easier.
AI can help you brainstorm, structure ideas, and write.
Your smartphone can help you create authentic content in seconds.
A simple selfie.
A short video.
A personal insight.
Often, the more real it is, the more it resonates.
During this Masterclass, we’ll explore what works today and how every team member can become known for their expertise, become “famous” in their field and help strengthen the brand, attract prospects and connect with future talent.
Because when employees build trust and visibility, the company brand grows with them.
To finish on a high note, we’ll be doing “Roast the Post” 🔥 where we’ll break down posts, spot opportunities and sharpen them together.
Looking forward to inspiring 250 professionals this week.
Let’s go! 🚀
Watch the full video here!
