{"id":9658,"date":"2025-10-17T07:10:06","date_gmt":"2025-10-17T07:10:06","guid":{"rendered":"https:\/\/youlynq.me\/?p=9658"},"modified":"2025-10-17T07:23:39","modified_gmt":"2025-10-17T07:23:39","slug":"van-lead-naar-klant-sql-optimaal-benutten","status":"publish","type":"post","link":"https:\/\/youlynq.me\/nl\/blog\/van-lead-naar-klant-sql-optimaal-benutten\/","title":{"rendered":"Van lead naar klant: zo benut je elke SQL optimaal"},"content":{"rendered":"\n<p>Een lead is pas \u00e9cht iets waard als sales er direct mee aan de slag kan. Dat is precies waar SQL\u2019s het verschil maken. Geen koude contacten, maar gekwalificeerde leads met duidelijke interesse \u00e9n de juiste fit.<br><br>Toch blijkt in de praktijk dat veel bedrijven nog worstelen met de definitie en opvolging van een SQL. Wanneer stuur je een lead door naar sales? En hoe zorg je dat er geen warme kansen verloren gaan?<br><br>Met duidelijke afspraken, slimme lead scoring en nauwe samenwerking tussen marketing en sales maak je van je funnel een conversie machine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"918\" src=\"https:\/\/youlynq.me\/wp-content\/uploads\/2025\/10\/1760684435973.jpeg\" alt=\"\" class=\"wp-image-9661\" srcset=\"https:\/\/youlynq.me\/wp-content\/uploads\/2025\/10\/1760684435973.jpeg 1024w, https:\/\/youlynq.me\/wp-content\/uploads\/2025\/10\/1760684435973-300x269.jpeg 300w, https:\/\/youlynq.me\/wp-content\/uploads\/2025\/10\/1760684435973-768x689.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een lead is pas \u00e9cht iets waard als sales er direct mee aan de slag kan. Dat is precies waar SQL\u2019s het verschil maken. Geen koude contacten, maar gekwalificeerde leads met duidelijke interesse \u00e9n de juiste fit. Toch blijkt in de praktijk dat veel bedrijven nog worstelen met de definitie en opvolging van een SQL. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"jetpack_featured_media_url":"https:\/\/youlynq.me\/wp-content\/uploads\/2025\/10\/1760684435973.jpeg","_links":{"self":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/9658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/comments?post=9658"}],"version-history":[{"count":2,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/9658\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/9658\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/media\/9661"}],"wp:attachment":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/media?parent=9658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/categories?post=9658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/tags?post=9658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}