{"id":13489,"date":"2026-06-20T07:06:56","date_gmt":"2026-06-20T07:06:56","guid":{"rendered":"https:\/\/youlynq.me\/?p=13489"},"modified":"2026-06-22T07:10:11","modified_gmt":"2026-06-22T07:10:11","slug":"finance-sales-marketing-it","status":"publish","type":"post","link":"https:\/\/youlynq.me\/nl\/blog\/finance-sales-marketing-it\/","title":{"rendered":"Finance. Sales. Marketing. IT."},"content":{"rendered":"\n<p>Finance. Sales. Marketing. IT.<\/p>\n\n\n\n<p>Iedereen zegt dat cross-functionele afstemming d\u00e9 sleutel is tot groei.<\/p>\n\n\n\n<p>De realiteit:<br>\ud83d\udcb0 Finance: &#8220;Kunnen we de kosten met 30% verlagen?&#8221;<br>\ud83e\udd1d Sales: &#8220;Ik kan de deal vrijdag closen.&#8221;<br>\ud83d\udcc8 Marketing: &#8220;We bouwen aan merkbekendheid.&#8221;<br>\ud83d\udcbb IT: &#8220;Ik heb niet gevraagd om in deze meeting te zitten.&#8221;<\/p>\n\n\n\n<p>Het grappige is dat elk bedrijf precies deze tafelschikking heeft.<\/p>\n\n\n\n<p>Finance vraagt zich af waarom iedereen geld uitgeeft.<br>Sales legt uit waarom iedereen geld moet uitgeven.<br>Marketing legt uit waarom niemand de waarde begrijpt van geld uitgeven.<br>IT berekent stilletjes hoeveel supporttickets dit gesprek gaat opleveren.<\/p>\n\n\n\n<p>En toch, na drie meetings, twee strategy decks en \u00e9\u00e9n budgetreview&#8230;<\/p>\n\n\n\n<p>is iedereen het erover eens om \u201cvolgende week even terug te komen op dit onderwerp.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"775\" src=\"https:\/\/youlynq.me\/wp-content\/uploads\/2026\/06\/1781876211816.jpg\" alt=\"\" class=\"wp-image-13487\" srcset=\"https:\/\/youlynq.me\/wp-content\/uploads\/2026\/06\/1781876211816.jpg 1080w, https:\/\/youlynq.me\/wp-content\/uploads\/2026\/06\/1781876211816-300x215.jpg 300w, https:\/\/youlynq.me\/wp-content\/uploads\/2026\/06\/1781876211816-1024x735.jpg 1024w, https:\/\/youlynq.me\/wp-content\/uploads\/2026\/06\/1781876211816-768x551.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Finance. Sales. Marketing. IT. Iedereen zegt dat cross-functionele afstemming d\u00e9 sleutel is tot groei. De realiteit:\ud83d\udcb0 Finance: &#8220;Kunnen we de kosten met 30% verlagen?&#8221;\ud83e\udd1d Sales: &#8220;Ik kan de deal vrijdag closen.&#8221;\ud83d\udcc8 Marketing: &#8220;We bouwen aan merkbekendheid.&#8221;\ud83d\udcbb IT: &#8220;Ik heb niet gevraagd om in deze meeting te zitten.&#8221; Het grappige is dat elk bedrijf precies deze [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-13489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"jetpack_featured_media_url":"https:\/\/youlynq.me\/wp-content\/uploads\/2026\/06\/1781876211816.jpg","_links":{"self":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/13489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/comments?post=13489"}],"version-history":[{"count":1,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/13489\/revisions"}],"predecessor-version":[{"id":13490,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/13489\/revisions\/13490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/media\/13487"}],"wp:attachment":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/media?parent=13489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/categories?post=13489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/tags?post=13489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}