{"id":12108,"date":"2026-02-21T09:23:04","date_gmt":"2026-02-21T09:23:04","guid":{"rendered":"https:\/\/youlynq.me\/?p=12108"},"modified":"2026-04-29T09:26:17","modified_gmt":"2026-04-29T09:26:17","slug":"b2b-sales-vertrouwen-relatie-klantervaring","status":"publish","type":"post","link":"https:\/\/youlynq.me\/nl\/blog\/b2b-sales-vertrouwen-relatie-klantervaring\/","title":{"rendered":"Ze kopen je dienst niet. Ze kopen jou."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Het gaat niet om wat je verkoopt.<br>Het gaat om hoe je het verkoopt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In B2B sales en service werkt het precies zo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In sales gaat het nooit alleen om het product of de dienst.<br>Het gaat om de connectie.<br>De relatie.<br>Het vertrouwen dat je opbouwt.<br>De ervaring die je cre\u00ebert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je klant koopt je dienst niet.<br>Ze kopen jou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En in customer service?<br>Hetzelfde principe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het gaat niet om waarmee je helpt.<br>Het gaat om hoe je komt opdagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aandacht.<br>Momenten van echt contact.<br>Begrip.<br>Empathie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soms hoef je het probleem niet eens op te lossen.<br>Soms is een simpel telefoontje al genoeg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beheers deze principes,<br>en je zult succesvol zijn in B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altijd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kijk <a href=\"https:\/\/www.linkedin.com\/posts\/michiel-verstraten_its-not-about-what-you-sell-its-about-activity-7430916464099913728-1vzg?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAC5t0DUBRRtHHRqYBfBH4lX_0tIrhAt193E\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/posts\/michiel-verstraten_its-not-about-what-you-sell-its-about-activity-7430916464099913728-1vzg?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAC5t0DUBRRtHHRqYBfBH4lX_0tIrhAt193E\" target=\"_blank\" rel=\"noopener\">hier<\/a> de hele video!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"674\" height=\"1024\" src=\"https:\/\/youlynq.me\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-29-om-11.18.32-674x1024.png\" alt=\"\" class=\"wp-image-12105\" srcset=\"https:\/\/youlynq.me\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-29-om-11.18.32-674x1024.png 674w, https:\/\/youlynq.me\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-29-om-11.18.32-197x300.png 197w, https:\/\/youlynq.me\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-29-om-11.18.32.png 708w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het gaat niet om wat je verkoopt.Het gaat om hoe je het verkoopt. In B2B sales en service werkt het precies zo. In sales gaat het nooit alleen om het product of de dienst.Het gaat om de connectie.De relatie.Het vertrouwen dat je opbouwt.De ervaring die je cre\u00ebert. Je klant koopt je dienst niet.Ze kopen jou. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":12105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-12108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"jetpack_featured_media_url":"https:\/\/youlynq.me\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-29-om-11.18.32.png","_links":{"self":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/12108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/comments?post=12108"}],"version-history":[{"count":2,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/12108\/revisions"}],"predecessor-version":[{"id":12111,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/posts\/12108\/revisions\/12111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/media\/12105"}],"wp:attachment":[{"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/media?parent=12108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/categories?post=12108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youlynq.me\/nl\/wp-json\/wp\/v2\/tags?post=12108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}