There are a lot of ways to generate leads through B2B marketing. There is not just one way. You have to get in as many conversation as possible, but you have to make sure the prospects are relevant. You also have to make sure that you are visible. You can do this by posting content, for example writing an article or a whitepaper. In this way you keep growing your network, because people will see your page and start following it when it’s interesting.
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